Design, Postcards from Dubrovnik
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Lega-lega

In between touristic restaurants and souvenir shops, on one of the narrow streets that climb up from the main street in the old town of Dubrovnik, Lega-lega is waiting to be discovered. The brand has gained international attention with it’s award-winning packaging, which in all fairness is Brilliant! Funky T-shirts sold from what look like industrial fridges come in red and blue milk cartons. Against the other wall notebooks are arranged in a bookshelf made of old wooden crates. The brand is obviously proud of it’s Croatian origins and uses for example Dubrovnik’s motto Non bene pro toto libertas venditur auro (Latin for “Liberty is not to be sold for all the gold) in it’s designs. The store is decorated with wood, flowers and vintage pieces from traditional grocery stores that together with the graphic colourful products form an interesting, fresh concept. I bet that the small designer team behind the brand definitely still has some aces up their sleeves, so I’ll make sure to keep an eye on this one. And, the good news is that you don’t have to travel all the way to Dubrovnik to buy your fresh Lega-lega products, they have a web store as well!

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